Crypto is blooming in the financial industry to extend its significance all over the world with the strong potential of blockchain technology. The blockchain technology is transforming the world to reshape the financial industry to accomplish fundraising investments. "Create your own Cryptocurrency with CryptoSoftwares" Hope you all would have heard about Initial Coin offering for the successful investments. Similar to ICO, the utility tokens are also into the place and that is STO. STO means security token offering, which is a new concept in the crypto industry which allows the crypto tokens to be provided to the investors instead of coins. The security token offering (STO) are supported by real assets. It means any tangible assets which have some value. For example real estate, commodities. security tokens abide by SEC regulations. SEC is referred to as security and exchange commissions. This security token offering process will improve the cash flow and this, in turn, will motivate more investors to be engaged so it is very important to do marketing for your STO (Security Token offering) if you want to stay profitable and to reach your potential investors all over the world. You need to understand some prerequisites before you do marketing for your STO (Security Token Offering).Before looking into the marketing strategies of STO, let us the term “General Solicitation” for better understanding. General Solicitation It is a term used in the SEC, to know the act of marketing for fundraising. As per the rules mentioned in the Securities and Exchange Commission, The issuers are allowed to solicit and market the offering based on the following:
As per the rule 506(b) of this Regulation D, an organization body should be assured that it follows the section 4(a)(2) exemption and also by complying with the following requirements:
So it is very important to know STO marketing basics and strategies which will be very helpful for you to reach your authorized investors. "Know How to Set up your Cryptocurrency using Blockchain Technology" Here in this article, you will be able to see the complete step by step guide for STO marketing strategies and they are classified into four stages and you can also see the methods to be followed in each phase or stage of STO marketing. The four stages are as follows: A. Initial stage 1.White Paper Preparation 2. One Pager 3. HTTPS 4. Simplifying the idea 6.Blog writing and SEO 7. Guest Blogging 1. White Paper Preparation The white paper is a critical prerequisite in STO and you would have seen the same in Initial Coin Offering (ICO) too. It includes the legal information and regulations so that investors accept and it will help them to make the exact decision and will be able to proceed with the investment accordingly. The whitepaper will give information about commercial, technological, financial details of a security token. 2. One Pager The best overview of the service can be created by one-pager, which is a very simple document. It includes the product and business service advertisement. In this way, it will help you to reach potential investors by advertising the service and including the reasons in the document why they should go ahead with the investments. 3. HTTPS By enabling the HTTPS it indicates that your website is more secure and the investors trust your service. Not only that it will be helpful in case of search engine optimization to prefer your website to rank while performing a google search and this, in turn, will increase the traffic to your website. 4. Simplifying the idea As the investors will just surf your website, it is always recommended to simplify your idea about the project. Simplify the technical terms used in the white paper as well as in your website to make it simple and easy to understand by the investors. This makes the concept very clear to the investors and they turn up for the investments. 5. Blog writing and SEO Blog writing will help you to achieve the targets and enhances the traffic to your website. It promotes your brand, value of the project, etc. You can begin blogging with the free or medium publication. Write blogs once or twice a week with SEO keywords to improve the traffic. SEO will help you to rank your website in search engine result page. This will help you to promote your service and project your ideas worldwide. 6. Guest Blogging A guest blog is one of the marketing techniques to promote your business service through another website to improve the relationship with them and to increase the exposure to your website through the backlink provided by them. SEO guest blogging is preferred to avail the opportunity to grab the link provided by the third party website. As per the requirements of the third party website, you can write a blog to their website to get a backlink to your website in return. B. Pre STO The following steps are to be followed in Pre STO 1. Media and PR 2. Acquiring good DA backlinks 3. STO listing websites 4. Marketing via social media 5. Develop profiles on the professional websites 6. Run Video campaigns 1. Media and PR As you know that PR and media will help you to reach the public worldwide. Here you need to do some research work to find out PR websites that enable for STO press release. For Press release websites you can write in the following ways: Pay the website to publish your articles in press release website. To expose the article pay to the news platform, which is based on crypto. Publish on free websites as well. Promote qualitative content for your article which will help to reach more investors and raise funds 2. Acquiring good DA backlinks DA refers to Domain Authority, which means a ranking score that indicates how the website is ranked on the Search Engine result pages. The high chance of ranking your website on any search engine will depend upon the DA score. Higher the DA score, the higher the chance for ranking. Try to acquire high DA backlink so that it will help you to promote your brand visibility and thus will improve the conversion rates. 3. STO listing websites The websites which are STO listing websites will open an easy and convenient way for investors to know about your project. Ensure that the DA score of the STO listing websites is high so that it will be ranked on the top. While linking your STO projects in the STO websites, ensure that the following information is added to your STO project:
You can list your website in the following STO websites
4. Marketing via social media Marketing via social media will help to promote STO to the potential investors worldwide We will see some specific marketing platforms of social media, Twitter: Good platform to interact with companies and maintain a relationship with the crypto community. Reddit: A good platform for STO marketing. It enhances your brand, drives huge traffic to your website and thus increases overall credibility of the STO project. Telegram: A channel for the crypto community. Here STO project will have one admin so that all the members in the group of STO project will interact with each other. It also provides a rewarding system. Steemit: You can run the content campaign in steemit platform. Either publish your article in the group or request the community members to write the content for your project and pay for it. 5. Develop profiles on the professional websites Professional profiles are necessary so that investors or followers will be able to recognize your website worldwide. The following professional websites are recommended for creating your profiles: LinkedIn and CrunchBase 6. Run Video campaigns You can run your video advertisements on the video streaming channels. Youtube is a very good option for this video campaign. This will allow investors to understand the concept. C. Running STO The following steps can be performed to run STO 1. Market dealing 2.Enhance credibility through networking 3. Airdrop 4. Commenting on an online community 1. Market dealing You should be able to handle market dealings and shud have to answer to explain your idea about the project. These skills will help you to sell the security tokens Some of the ways to handle are as follows: Update your project with CIM (Confidential information memorandum). Keep your investment proposal with blogs and other related documents Collect and create potential investors and buyers list. 2.Enhance credibility through networking Maintaining the trust and forming the network are an important part to be performed in STO marketing as the investors will be able to find out whether their family or friends invested on the same project. Promoting your products will help you raise the funds via networking and thus will enhance the overall customer trust. 3. Airdrop The main idea behind this marketing technique is to distribute the tokens to a group for performing any free task. In this way, you will be able to distribute and promote the token as much as possible to a group so to attract more people to the STO project. 4. Commenting on an online community An online community is a forum, where a group of people gets connected via messages. The discussion on this online community will provide you the following advantages.
D. Post STO The following steps can be performed Post STO 1. List on STO exchange 2. Update the community 3. Performance Marketing 1. List on STO exchange You can try to list the STO on exchange. The exchanges may charge a high price to list your Security tokens on your website. Maintaining a good relationship with them, you will be able to negotiate the price to list your STO on their exchange. This will help you to get through the entire listing process. Getting listed on the STO exchange is not an easy task. Many exchanges ask for high prices to list the tokens on their websites. Friendly relations with key people in the cryptocurrency industry may help you to get listed in a lower price and can get through the entire listing process faster. Please provide the following while listing on STO exchange:
2. Update the community Maintain a good relationship with your potential investors and the community members. Always update anything related to your project and support for all the queries related to the STO project within 24 hrs, so that you will be able to maintain your potential investors of the STO project. 3. Performance Marketing Performance marketing is a bridge between the STO project owners and marketing service providers to get benefitted from each other. STO project owners will be to get more leads and increased traffic to their website. Marketing service providers will get paid for the efforts involved to complete the task for the STO project. "Also read Complete Guide on Proof of Stake (PoS) Coins" Conclusion Hope in this article, you will be able to find the simple and complete guide on STO. By following the complete steps of the above-discussed phases of marketing strategies, you will be to achieve the organized, successful STO marketing strategies. Wisely choose the STO marketing service providers to achieve the successful STO project.
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Is it true that the future of smart contracts is really bright and impressive?
Well, we will check it out in this blog! Whatever business you run, it should always stay updated and be welcoming new and should have innovative ideas. This plays a very big role in your business success. Well, and if you are, then integrating the smart contracts with your business would be a definite smart move! According to an article published in Forbes Magazine, Mr. Gartner estimates that almost 25 percent of the global companies would be using the Smart Contract technology in running their businesses by the year 2022. Also, he adds that just don’t adopt the smart contracts for the sake of it, because it does not add any value to your business. Anyways this blog intends to convey you the message on how smart contracts benefits your business or organization and the future of smart contracts. As the importance of smart contracts are increasing, so does the need of smart contract development services. We would be also learning how the companies who have already adopted this method is going forward. The Future and the Promise of Smart Contracts
One of the major advantages of adopting smart contracts by the companies will be avoiding the intermediaries involved in financial transactions. The main idea behind the creator of Blockchain Technology, Satoshi Nakamoto was also this. He/She/They didn’t like the idea of third-party services controlling our financial transactions. It is said that smart contracts are the future of blockchain. Well, moreover, the smart contracts also remove the common hurdles or barriers involved with the international money exchanges and also the time taken for the processing of transactions. Also, this system provides greater accuracy and genuineness since all the functions are performed by fully automated systems other than the manual methods. Hence for all the business who adopt the use of smart contracts need to rely on themselves only and no need to depend on other third parties. Also, there will be no need to pay an additional fee to other outer organizations, which indicates that more profit will be staying within your business itself. Why adopt Smart Contract? If your business demands a very large volume of transactions and you are paying a transaction fee to any third party in the process, then Smart Contracts would be the best option for you! Smart contracts real world applications are numerous in number.
This point is almost similar to the one mentioned above. Let us discuss this topic with the use of an example. Imagine that you are owning an e-commerce business. And a client comes to your online store for buying a specific product. The supply of product with you is nearly empty or NIL. So what will you do? You will need to contact your upstream provider who delivers you the products. They, in turn, should be contacting someone else to get the product or deliver the customer opted product. This long process involves a lot of costs as well as can jam up the chain of communication. Smart contracts help you to communicate with the different service providers or suppliers in a really more effective and quick way, and at the same time, they help to avoid the intermediary fees involved as we have discussed just above. Once the supply chain partners agree to follow the smart contract mechanism, then there will be no need of trust in third-party financial institutions like banks. And even the partners involved in the process like manufacturers, suppliers, and customers can find each other and do the business much faster and quickly. These are the words mentioned by the experts of the IT giant Cognizant. And they are confident enough that the future of smart contracts is really bright. Well, let us consider another example to reinforce the above-said statement! Once the Vice President of Walmart for Food Safety, Mr. Frank Yiannas bought a packet of mangoes from one of their own stores and came to his office. And asked his team to find out the exact place from where the mangoes had really come from! His team took more than 6 days to figure out where it actually came from. He said the result is fine, but he was not satisfied with the time taken to find an answer. Actually, this was done as a part of a large experiment. Yiannis was actually on behind a technology that would be able to track down all the products that are sold through the Walmart stores. He was in search of a path-breaking technology that could solve such issues. But finally, Walmart along with IBM implemented the Blockchain Technology and it enabled to fix the issue. Yiannis was so happy that afterward, he could track all shipments and other products within a matter of few clicks! And definitely, you too could! "Also read the blog on Future of Blockchain Technology" Why adopt Smart Contract? Adopting the Smart Contract technology in managing your really large Supply Chain will make your life much smooth and efficient.
Blockchain smart contract technology provides higher safety and security to the entire party involved in a transaction, and the credit for this goes to the fully automated contract that works on certain predefined conditions. Or in short, it can be explained as Smart Contracts gets executed only when a specific event occurs and once the event is verified, then the smart contract release funds (say for example). Let us take into consideration a case in which a smart contract can automate the payment procedures involved: Consider a case where a borrower of a book from a library signs a contract that if he/she does not return the book by a certain date then an amount equal to the cost of the book will be deducted from the borrower’s Bitcoin wallet and send to the library. Just imagine a case which follows the traditional mechanism, the library would send the borrower a notice stating the same, and he/she could opt for not to pay the bill, which is a violation of the contract. This example is a clear indication of why Smart Contracts are valuable for every business which deals with monetary transactions. It has also been found out that 82 percent of the businesses fail mainly because of cash flow problems. And the adoption of Smart Contracts helps to avoid missed or late payments because it automatically happens when the predefined conditions are met. Why adopt Smart Contract? If your business is facing the issues of a lot of late or missed payments, then integrating smart contract technology with your business helps to eliminate such issues in the future. Conclusion As of now, Smart Contracts only benefit the business in a very positive way. It’s really difficult to predict all the benefits it would bring to the different sections of industries right now! Smart Contract technology has still a long way to go. And undoubtedly the future of smart contracts will be really huge and awe-inspiring. Let us wait and hope for the best in the near future! ICO Development Companies are in plenty in this digital world of Cryptocurrencies! What is the primary reason for these firms to sprout up like mushrooms? The answer is simple. It’s simply because the scope and possibilities that Initial Coin Offering provides to the upcoming enterprises are huge. Also, it acts as a significant source for these companies to generate revenues to backup their exciting Blockchain related projects. Remember, it’s the quality of ICO that determines the flow of investment in your projects. So if you are planning to fund your startup or venture through ICO fundraising platforms, then always you should go in for a premier ICO Development company. It is very important to know how to choose the right ICO development service for the growth of your business. Well, we have shortlisted a few top ICO Development companies in this blog. Check out below! Top ICO Development Companies #1. CryptoSoftwares Cryptosoftwares is a subsidiary of Infinite Open Source Solutions (iOSS), that deals with the delivery of Blockchain related services. They are well known in the field of ICO Development. Cryptosoftwares do have a client base of 2000 plus spread across 75 countries in the world. They achieved this much success within a very short span of time. Other services provided by them include Blockchain Application Development, Cryptocurrency Development, Hyperledger Application Development, Premining, Smart Contract Development, Block Explorer Development, ERC20 Token Development etc. Price Charged: $50–100 per hour. Visit Website #2. Leeway Hertz Leeway Hertz has been around the corner for quite some time now. Their main specialization was in developing digital platforms for all purposes. They have also proven their experience and skills in the field of ICO development. An example of defending the same is the $30 million ICO deal they had with MyEarthID. Visit Website Price Charged: $50–100 hourly rate. #3. Zab Technologies Zab Technologies is a premier Blockchain Development company with multiple years of experience in the same. They are purely based in India and do have clients across the world. They are specialized in developing ICO Development. Some of their other services include Cryptocurrency Exchange Development, Security Token Exchange, Security Token Offering, STO Marketing, ICO Marketing, Altcoin Creation Service, Wallet Development, ERC20 Smart Contract Development, and Private Blockchain Development. Visit Website Price Charged: $35 per hour “Get to know the ICO website development tips” #4. Blockchain App Factory Blockchain App Factory is another Indian based ICO Development company that has gained wide acceptance across the world. They do offer ICO Development in three packages as per the needs of the customers. These plans are in accordance with the services offered in ICO development. It includes ICO Development, ICO Listing, ICO Marketing, IOC Marketing Guide, and ICO Bounty Marketing. The three plans are as follows: Basic Plan, Medium Plan, and Premium Plans. They accept the payments in Bitcoins only. Some of their premium clients include Shell, McDonald’s, and Ether Gold. Visit Website Price Charged: Basic plan (3 BTC), Medium (6 BTC), Premium (12 BTC). #5. Lime Chain Lime Chain is another top ICO Development Company based in Bulgaria. They are specialized in building practical Blockchain applications for different industries like real estate, startups, finance, etc. Some of their successful projects in their portfolio include Vaultitude (patents and innovation), Propy (real estate), Iris.ai (science), LockTrip (hotel business). Visit Website Price Charged: pay-as-you-go (PAYG). #6. Accelerate Accelerate is a United Arab Emirates-based software development company with a client base many upcoming startups. They are also well experienced in ICO Development services. Accelerate has done projects for prestigious brands like Red Bull, Renault, Mercedes, and Disney. Price Charged: $25 per hour. Visit Website #7. Incubasys Blockchain Incubasys Blockchain is another UAE based ICO Development company that a set of skilled and efficient Blockchain developers. One of their notable projects includes Ozone Play- a gaming platform. Their Blockchain-related services include ICO Development, Smart Contract Development, Hyperledger Application Development, Cryptocurrency Wallet Development, etc. Visit Website Price Charged: $25–50 hourly rate. “Read the blog on ICO Script Software” #8. Bacancy Technology Bacancy Technology is another leading ICO Development Company which is very much eligible to occupy a position in the list. They have an employee strength of more than 250 experienced programmers in ICO Development. Bacancy Technology also has offices in various countries like USA, UAE, Canada, India, Sweden, and Australia. Visit Website Price Charged: $50–100 per hour. #9. Antier Solutions Antier Solutions is another famous ICO Development company which is specialized in ICO Development and related services with over 5 years of experience in this field. Various ICO Development Solutions provided by Antier Solutions are as follows:
Visit Website Price Charged: $50–75 per hour. #10. Oodles Technologies Oodles Technologies is known for delivering ICO solutions to clients all over the world. They do have operations in countries like Singapore, India, Australia, the United Kingdom and the United States of America. This firm is but entirely based in India. The services offered in ICO Development by them include:
Visit Website Price Charged: $50–100 per hour. #11. Hash Code Programmers Hash Code Programmers is a Blockchain Development Company that specializes in smart contract development, ICO development, and Distributed Ledger Technology. They were the brain behind the “Smart Dubai” projects within the World Blockchain Summit in 2017. Visit Website Price Charged: $100–150 per hour. Final Thoughts ICO Development is a process that requires skill, efficiency, and experience. So if you are planning to acquire some capital to back up your Blockchain-based projects, make sure you always consult the best! The above-given list is some of the Top ICO Development Companies that we have presently. Do your research before finalizing on one. All the best guys! In the present highly competitive market scenario, the majority of the business firms are trying out every possible method to reduce down the business costs involved in running an enterprise. And also, it’s very much necessary to run the business with higher profits and success. As a business entrepreneur, everyone should be aware of the latest technologies, which yields much better results than the traditional methods followed. Blockchain technology has stepped out of the world of digital currencies and moved to areas which no one could have ever imagined about a few years ago. It is one of the real examples that indicate the true potential of the Blockchain technology. "Also read the blog on 5 blockchain Applications for Small Business" Moreover, Blockchain has provided huge benefits to business enterprises. They include a reduction in prices, efficiency improvement, and more. Incorporating the blockchain technology into your plans help you in the following ways. 1. Reduce your overhead costs One of the major advantages of implementing Blockchain technology into your business is a quick reduction in the overhead costs. A lot of the leading companies across the world have clearly mentioned it out that they have reduced the overhead costs by a huge margin by implementing Blockchain technology. For example, one of the largest petroleum and natural gas companies in the world, Saudi Aramco has said in their reports that they have saved almost 10% of the overhead costs. This 10% is a really huge amount when compared with their total revenue. And this is a clear indication that deploying a Blockchain system in your business enterprise can reduce your overall business costs. It would be really profitable if you are conducting the transactions in cryptocurrencies, by reducing the transaction costs to a huge extent. Since the transactions involving cryptocurrencies require no third parties for verification, the merchant processing fees will also very less compared to the traditional methods. You can easily set up your cryptocurrency using Blockchain technology. There are even some blockchains that do with literally no fees at all. A perfect example of this is the Skycoin (SKY), a Blockchain platform which runs on a completely new type of agreement, called Obelisk. Obelisk would be a perfect example of a platform built on the theory of “Web-Of-Trust”. The Blockchain here makes use of something which is called “Coin Hours” to pay instead of the transaction amounts involved. The ones who hold the coins will be receiving Coin Hours as shares for holding Skycoin and the “Coin Hours” will be acting as a “fuel” for the platform to run. There are a lot of services like BitPay and many more coming up with the strategies to allow the business enterprises to process payment really fats and with zero transaction fees. Another way that you can lower the business costs of an enterprise is by the process of automation of major services involved like legal costs for lawyers to drafting the contracts, invoicing procedures involved, payrolls and decrease the need for external services. 2. Upgrade your Technology By updating your business to the latest trends, your business becomes more adapted and will be all set to meet the constantly changing and evolving customer needs and requirements. Blockchain technology provides the services of a lot of advanced analytical tools and this gives the leverage to automatically perform a lot of things which were done manually in the past. For the growth of your business development, it is very much essential. Moreover, the role of business intelligence or farsightedness is highly required in the present digital times. And the blockchain technology provides a perfect platform for Artificial Intelligence too. And this is in addition to the advantages of access to really transparent data, which is reliable all the time, fast communications reach out to a broader audience. A good example that you can relate to the above-mentioned facts would be Endor, which helps out all the data-centric businesses to make the most from their effective and quick predictive analytic tools. Endor allows the business enterprises to simply input the entire customer data in almost all the languages and gives you the perfect output by comparing the present scenario with the related situations occurred before. Another way that you can try out is by rewarding your customers for their active participation and also offering them value-added services. "Get to know the Blockchain Development Life Cycle" 3. Easily become more compliant The best advantage of Blockchain technology is that it is a completely decentralized ledger, and there are no third parties involved with the procedures. So that it can be completely trusted. Also, it is much more secure and less prone to cyberattacks compared to the other technologies that we use today. The protection of your business and customer details is really important for the growth and faith in your business. Breaching of the data would be really disastrous. It also gives the opportunity to enhance your present internal security by providing the necessary platform for adding up better functionalities and more. With the usage of KYC and the latest digital identification technologies, it will be easy for your business enterprise to develop easy identification platforms. And this, will in return improves data access, transparency, and the operating costs and that too by following all the protocols. 4. Reduce Cost Of Transactions With the introduction of blockchain technology into your business, you can reduce the cost of transactions to a greater extent. Presently, the cost involved with administration and remittances are really high. Usually, the percentage of charge remitted as remittance charges are usually between 2% and 7%. Also, most of the time it takes up to days or weeks for a transaction to be completed properly. All these issues could be sorted out if the business enterprise you are planning to shift to blockchain development and upgrade your business. Through the adoption of Blockchain technology and Cryptocurrency into your business, you will be charged only a remittance charge of below 1%, and the transaction could be completed within seconds. This will automatically allow new people to enter the business who are currently excluded from the global economy. This will definitely help to transfer funds, save money, invest money, and lend money easily. 5. Coordination Costs With the help of smart contracts and transparency, the costs involved for coordinating, supervision, inspection, and observation can be really NIL. It allows the persons involved to coordinate without actually be present in the situation. Conclusion These are some of the ways blockchain technology can reduce business costs for an enterprise. According to the experts of the industry, Blockchain technology will induce us to approach all your enterprise related tasks differently, depending on the complexity of the task. Well, adopt Blockchain Technology now! |