Crypto is blooming in the financial industry to extend its significance all over the world with the strong potential of blockchain technology. The blockchain technology is transforming the world to reshape the financial industry to accomplish fundraising investments. "Create your own Cryptocurrency with CryptoSoftwares" Hope you all would have heard about Initial Coin offering for the successful investments. Similar to ICO, the utility tokens are also into the place and that is STO. STO means security token offering, which is a new concept in the crypto industry which allows the crypto tokens to be provided to the investors instead of coins. The security token offering (STO) are supported by real assets. It means any tangible assets which have some value. For example real estate, commodities. security tokens abide by SEC regulations. SEC is referred to as security and exchange commissions. This security token offering process will improve the cash flow and this, in turn, will motivate more investors to be engaged so it is very important to do marketing for your STO (Security Token offering) if you want to stay profitable and to reach your potential investors all over the world. You need to understand some prerequisites before you do marketing for your STO (Security Token Offering).Before looking into the marketing strategies of STO, let us the term “General Solicitation” for better understanding. General Solicitation It is a term used in the SEC, to know the act of marketing for fundraising. As per the rules mentioned in the Securities and Exchange Commission, The issuers are allowed to solicit and market the offering based on the following:
As per the rule 506(b) of this Regulation D, an organization body should be assured that it follows the section 4(a)(2) exemption and also by complying with the following requirements:
So it is very important to know STO marketing basics and strategies which will be very helpful for you to reach your authorized investors. "Know How to Set up your Cryptocurrency using Blockchain Technology" Here in this article, you will be able to see the complete step by step guide for STO marketing strategies and they are classified into four stages and you can also see the methods to be followed in each phase or stage of STO marketing. The four stages are as follows: A. Initial stage 1.White Paper Preparation 2. One Pager 3. HTTPS 4. Simplifying the idea 6.Blog writing and SEO 7. Guest Blogging 1. White Paper Preparation The white paper is a critical prerequisite in STO and you would have seen the same in Initial Coin Offering (ICO) too. It includes the legal information and regulations so that investors accept and it will help them to make the exact decision and will be able to proceed with the investment accordingly. The whitepaper will give information about commercial, technological, financial details of a security token. 2. One Pager The best overview of the service can be created by one-pager, which is a very simple document. It includes the product and business service advertisement. In this way, it will help you to reach potential investors by advertising the service and including the reasons in the document why they should go ahead with the investments. 3. HTTPS By enabling the HTTPS it indicates that your website is more secure and the investors trust your service. Not only that it will be helpful in case of search engine optimization to prefer your website to rank while performing a google search and this, in turn, will increase the traffic to your website. 4. Simplifying the idea As the investors will just surf your website, it is always recommended to simplify your idea about the project. Simplify the technical terms used in the white paper as well as in your website to make it simple and easy to understand by the investors. This makes the concept very clear to the investors and they turn up for the investments. 5. Blog writing and SEO Blog writing will help you to achieve the targets and enhances the traffic to your website. It promotes your brand, value of the project, etc. You can begin blogging with the free or medium publication. Write blogs once or twice a week with SEO keywords to improve the traffic. SEO will help you to rank your website in search engine result page. This will help you to promote your service and project your ideas worldwide. 6. Guest Blogging A guest blog is one of the marketing techniques to promote your business service through another website to improve the relationship with them and to increase the exposure to your website through the backlink provided by them. SEO guest blogging is preferred to avail the opportunity to grab the link provided by the third party website. As per the requirements of the third party website, you can write a blog to their website to get a backlink to your website in return. B. Pre STO The following steps are to be followed in Pre STO 1. Media and PR 2. Acquiring good DA backlinks 3. STO listing websites 4. Marketing via social media 5. Develop profiles on the professional websites 6. Run Video campaigns 1. Media and PR As you know that PR and media will help you to reach the public worldwide. Here you need to do some research work to find out PR websites that enable for STO press release. For Press release websites you can write in the following ways: Pay the website to publish your articles in press release website. To expose the article pay to the news platform, which is based on crypto. Publish on free websites as well. Promote qualitative content for your article which will help to reach more investors and raise funds 2. Acquiring good DA backlinks DA refers to Domain Authority, which means a ranking score that indicates how the website is ranked on the Search Engine result pages. The high chance of ranking your website on any search engine will depend upon the DA score. Higher the DA score, the higher the chance for ranking. Try to acquire high DA backlink so that it will help you to promote your brand visibility and thus will improve the conversion rates. 3. STO listing websites The websites which are STO listing websites will open an easy and convenient way for investors to know about your project. Ensure that the DA score of the STO listing websites is high so that it will be ranked on the top. While linking your STO projects in the STO websites, ensure that the following information is added to your STO project:
You can list your website in the following STO websites
4. Marketing via social media Marketing via social media will help to promote STO to the potential investors worldwide We will see some specific marketing platforms of social media, Twitter: Good platform to interact with companies and maintain a relationship with the crypto community. Reddit: A good platform for STO marketing. It enhances your brand, drives huge traffic to your website and thus increases overall credibility of the STO project. Telegram: A channel for the crypto community. Here STO project will have one admin so that all the members in the group of STO project will interact with each other. It also provides a rewarding system. Steemit: You can run the content campaign in steemit platform. Either publish your article in the group or request the community members to write the content for your project and pay for it. 5. Develop profiles on the professional websites Professional profiles are necessary so that investors or followers will be able to recognize your website worldwide. The following professional websites are recommended for creating your profiles: LinkedIn and CrunchBase 6. Run Video campaigns You can run your video advertisements on the video streaming channels. Youtube is a very good option for this video campaign. This will allow investors to understand the concept. C. Running STO The following steps can be performed to run STO 1. Market dealing 2.Enhance credibility through networking 3. Airdrop 4. Commenting on an online community 1. Market dealing You should be able to handle market dealings and shud have to answer to explain your idea about the project. These skills will help you to sell the security tokens Some of the ways to handle are as follows: Update your project with CIM (Confidential information memorandum). Keep your investment proposal with blogs and other related documents Collect and create potential investors and buyers list. 2.Enhance credibility through networking Maintaining the trust and forming the network are an important part to be performed in STO marketing as the investors will be able to find out whether their family or friends invested on the same project. Promoting your products will help you raise the funds via networking and thus will enhance the overall customer trust. 3. Airdrop The main idea behind this marketing technique is to distribute the tokens to a group for performing any free task. In this way, you will be able to distribute and promote the token as much as possible to a group so to attract more people to the STO project. 4. Commenting on an online community An online community is a forum, where a group of people gets connected via messages. The discussion on this online community will provide you the following advantages.
D. Post STO The following steps can be performed Post STO 1. List on STO exchange 2. Update the community 3. Performance Marketing 1. List on STO exchange You can try to list the STO on exchange. The exchanges may charge a high price to list your Security tokens on your website. Maintaining a good relationship with them, you will be able to negotiate the price to list your STO on their exchange. This will help you to get through the entire listing process. Getting listed on the STO exchange is not an easy task. Many exchanges ask for high prices to list the tokens on their websites. Friendly relations with key people in the cryptocurrency industry may help you to get listed in a lower price and can get through the entire listing process faster. Please provide the following while listing on STO exchange:
2. Update the community Maintain a good relationship with your potential investors and the community members. Always update anything related to your project and support for all the queries related to the STO project within 24 hrs, so that you will be able to maintain your potential investors of the STO project. 3. Performance Marketing Performance marketing is a bridge between the STO project owners and marketing service providers to get benefitted from each other. STO project owners will be to get more leads and increased traffic to their website. Marketing service providers will get paid for the efforts involved to complete the task for the STO project. "Also read Complete Guide on Proof of Stake (PoS) Coins" Conclusion Hope in this article, you will be able to find the simple and complete guide on STO. By following the complete steps of the above-discussed phases of marketing strategies, you will be to achieve the organized, successful STO marketing strategies. Wisely choose the STO marketing service providers to achieve the successful STO project.
6 Comments
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